José, Victoriano, and Fidel began learning to hand card and hand spin wool at their father's knee over 50 years ago. By the time El Jorongo opened its doors in 1970 they were expert weavers of the traditional Purhépecha jorongos in the designs passed down to them by their father, Fidel Servin, Sr.

Today they are master weavers; experts in interpreting traditional, antique and contemporary designs. José's sons, Juan, Pepé, Gabriel, and David, and daughter, Margarita; Victoriano's sons, Ricardo, Luis Pablo and Marco Antonio; and Fidel's son, Omar, are all following the family vocation of becoming master weavers on the wooden looms operated by hand and foot, which were brought to Mexico by the Spaniards over 500 years ago.

The tightly woven wool area rugs and runners they hand weave are made of natural Criollo wool from the State of Michaocán selected by Sabino Aguilar's experienced eye and spun by Juan López with plenty of twist to ensure superior wear.  The wool for all of El Jorongo's rugs, runners, cushion covers and hangings is carefully hand-dyed by Ruth and Maria Aguilar with both plants and anilines, providing a wide variety of beautiful color-fast hues that will last for years. On this page El Jorongo offers you a selection of fine handwoven rugs. If you are interested in a Custom Design Wool Rug please go to the Rug Gallery for a wider variety of designs or send us your own.

The unique Coaster Sets are great gifts and also serve as color & quality samples for the larger rugs for those who would like to "test drive" before purchasing.

SUMMER FIRE RUG

The vibrant tones of Summer interpreted in Persimmon, Hunter, Raspberry, Indigo, Burgundy, Tangerine, Black and Navy with the artist's touch possible only to the master weaver.

Autumn Fire is the same design interpreted in all the shades of vegetal dyed Rusts, Browns, Olives, natural Heather Ivory and Natural Black.

DRESS HALF RUG

This replica of a Navajo woman's dress half in dyed Red and Natural Black (very dark Brown: as black as a sheep actually gets) with a touch of dyed Indigo is a wonderful work of weaving in 100% wool.

GREQUEADO RUG

The intricate Grequeado pattern requires as many as 20 different yarns at once and intense concentration to weave this original Servin family pattern.The interpretations in brillant Jewel tones, vegetal Earth tones or soft Pastel tones make for 3 entirely different rugs.

OLD MEN'S DANCE RUG

A traditional Purhépecha jorongo pattern used by the Old Men's Dance of the Lake Pátzcuaro region. There are three traditional variations: Red and Natural Black (very dark Brown) on Ivory, Natural Black and Ivory on Red, or Red and Ivory on Natural Black.

HUMMINGBIRD RUG

Tzintzuntzan, the capital of the Purhépecha kingdom, means "hummingbird". Brillant multi-hued hummingbirds are tightly hand woven on to a 100% wool Natural Ivory, Natural Gray, Natural Ivory Heather or Natural Black (very dark brown) background.

FIRE RUG

José's original Fire Rug mimics rows of flames. With a true artist's eye he combines jewel tones of Emerald, Gold, Indigo, Ruby, Obsidian and Red Coral in 100% Criollo wool.

DOUBLE DIAMOND RUG

Adapted from a Navajo Sampler pattern with concentric Double Diamonds that remind one of the old Saltillo diamonds and revive the controversy of whether weaving patterns went from North to South or from South to North. Our weavers have gone on to give this pattern their own interpretation by weaving Wheat, Chocolate,Olive, Indigo and Beige diamonds on a warm Coral background.

ARROWS & FLAMES RUG

The Arrows and Flames Rug in Coral, and shades of vegetal dyed Greens and Browns on a natural Ivory Heather is a combination of elements from the traditional jorongos innovatively combined by one of our master weavers into this beautiful 100% Criollo wool rug.

CUSHION COVERS

The Cushion Covers are handmade from small rugs in three different sizes using the same designs as the larger rugs. The back is wool fabric with an overlapping opening for the cushion of your choice.

SEE CUSHION SIZES & PRICES BELOW

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El Jorongo. El Arte de la Lana®
Av. L. Cárdenas #521, Pátzcuaro, Michoacán, 61600 México.
Tel/Fax: 011-52-434-342-0924 from outside Mexico.
Tel/Fax: 01-434-342-0924 within Mexico.
E-mail: info@eljorongo.com